Entrepreneurial spirit: pioneering spirit, seeking truth and being pragmatic; innovation and change, unity and cooperation; work hard and strive for first-class.
Enterprise goal: To be an excellent enterprise, establish a well-known brand, and create the best benefits.
Corporate style: Trust to customers, trust in employees, and social responsibility. Loyal to the enterprise, dedicated to the cause, rigorous work.
Business concept: first accumulate, then become stronger, and then become bigger.
Management concept: people-oriented, integrity and win-win.
View of efficiency: the day ends and the day clears day high.
Market view: create demand, discover demand, and meet demand.
View of competition: focus on focus, transcendence, and partial lead.
View of time: time is resources, time is efficiency.
Talent View: Treat talents as the most important resource of an enterprise.
View of talents: attract people with treatment, gather people with emotions, and inspire people with career.
Concept of teamwork: unity and progress together.
Service concept: Customer supreme, integrity.